Social media platforms are very popular tools for business owners who want to focus on reaching their target market. Billions of people all over the globe use social networking sites. It is not a surprise for people to be so motivated in using social media as a marketing tool to create brand awareness. One of the most effective social media marketing strategies is Twitter Marketing.
Reasons Why You Need Twitter Marketing
- You give more value to your followers through twitter marketing.
How? You make them happier! By retweeting, you attract other followers, and sharing share-worthy content is a sure way to build any business in whatever platform.
- Your brand benefits from twitter marketing.
Your clients build their trust better when you always share helpful, relevant, and useful content or ideas to them.
- You build a better relationship.
Retweeting the posts of others shows that you find their insight valuable. And you are kind and interested enough to share it so that other people can know it, too. On their part, your sharing/retweeting their post is an act of kindness. This is always paid in the same manner so your posts are more likely to be retweeted as well.
The bottom line is that, if you want others to retweet your post, then you should do it first to them. Retweets do not only add value to your page. It also shows that your Twitter page is of quality that can help build not just your brand but educate your followers. The result? You can increase your page traffic and build relationships within your target market.
Just beware not ever to tweet incorrect or spam information. Or, do something that will hurt your brand or traffic in the future.
Make Twitter A Better and Easier Place With Twitter Marketing Tools
Now that you know how Twitter can be beneficial to you as a marketer, this next lesson will show you some of the tools you can use to make tweets better and easier for you.
Social Oomph – Formerly known as Tweet Later, Social Oomph allows you to schedule your Twitter activities like tweets, DMs, or auto-follow people. This tool is convenient if you’re busy. And if you don’t want to miss any sharing your post for the day or following people who know would be suitable for your brand. Just take note to keep your messages to 280 characters.
Tweet Deck – If you want to stop using the sometimes slow-moving – and quite inefficient – interface of Twitter, you can use Tweet Deck. It’s a free tool that allows you to manage your Twitter account properly. It also helps you get everything settled in one screen. These includes your timeline, your mentions, and your direct messages or DMs. You can use it to control multiple accounts, too.
TwitPic – If you want to share pictures on your Twitter page, TwitPic is the right app for you. Once you create your account, it would be easy for you to upload and post your pictures on your page.
Twollo – This app is another Twitter tool that is web-based and is most helpful in finding specific people that you want to follow. What makes this tool even better is that it automatically follows people who have the same interests as you do.
WordPress Plugins – Although this might sound too vague, WordPress has several plugins that you can use to manage your Twitter activities. The TweetThis plugin encourages visitors to tweet your blog post and automatically shortens your URL when needed to fit the character limit. The TweetMeme button allows your readers to retweet your post quickly and also counts how many times it has already been retweeted. The Twitter Tools plugin integrates Twitter within your blog by putting it on the sidebar.
…and you’re almost done!
What Is Twitter Search?
Here’s one more important Twitter feature that you should know: Twitter Search.
This feature can become a very effective tool for you to see how you do on the social community and how your business is doing. Check out yourself with the Twitter search tool and see what other people are saying about you. Think about every criticism and adjust your business accordingly. In no time at all, you can find success when you do things appropriately.