Pictures are an excellent way to show your market what is going on in your business. The fascinating thing about Instagram marketing is that you can be as creative as you want with your photos. Plus with the abundance of mobile apps available, you can get started quickly and easily. You can also get creative with the type of content you share.
Instagram Marketing Ideas to Increase Engagement
Use Collages
Collages are great for showing off pictures of products, before and after photos, and even how something is made. These things are great for Instagram marketing campaigns. The best part is that collages are very easy to use thanks to a variety of apps for making collages that are readily available. You can use web-based applications like PicMonkey or you can use collage apps like Pic Stitch to get started.
Behind the Scenes
What is going on in your business right now that will allow you to snap a few pictures and share with your audience? Are you getting ready for a big event, traveling somewhere, or opening a new store? Show people the human side of your business, and they will love you for it.
Use Effects
Photo effects are great for turning a photo into something truly amazing. People love looking at photos that are pleasing to the eye, which makes it a great tool for Instagram marketing. Instagram makes it easy to apply filters to your photos. But you are limited on what you can do. To solve this problem and get really creative with your images, you can download additional apps like A Beautiful Mess.
Sneak Peeks
Do you have a new product launch, production facility, or maybe new employees? Showing what is up and coming in your business is a great way to get your followers to learn more about your company. People love getting information ahead of time.
Show Off Your Products or Services
Don’t be a show-off in the bad sense, but show off your amazing products. It doesn’t matter if your business has digital or physical products. You can still take advantage of Instagram. If you sell coffee, you can highlight your latte of the day. If you sell clothes, you can highlight your favourite shirt or pants. Feature your latest web designs if you are a web designer.
Get Creative on Instagram
These are just five simple yet creative ways you can use Instagram for your business. Don’t forget to mix up your photos. It can be a great idea to throw in some funny images and even some personal ones. People love to connect with real people and not just a brand.