3 Guidelines for Branded Social Media Content
Reporters, business owners, marketers and members of the media lately joined a great board organised by Outbrain’s Content Conversations meetup.
Contently Co-Founder Sharon Snow led GE’s Digital Marketer Katrina Craigwell and BuzzFeed VP Jonathan Perelmanthrough a conference about one of the most popular topics in digital media, which is how brands connect with customers on social media.
According to Perelman, as much as branded content and “native advertising” has been covered lately, there is still a feelingthat brands are just now getting their bearings in the social networking world. Craigwell and Perelman brought ideas on what brands should consider as they try to interact with customers on social platforms.
Let Your Audience In
In most cases, brands think about how they can push their message out to consumers, how they can execute a promotional push or how they can increase their reach.
As per Paul Arden’s book, content marketing is all about considering the opposite. Sometimes we need to take off our marketing hats and think like the individuals we are trying to connect. In Craigwell’s world, that means considering on allowing people in. rather than pushing a product or advertisement.
Create Shareable Content
There is “viral” press and then there’s “shareable” press. If you think you are working in the business of viral media, then you are in the wrong direction. By its own meaning, viral media propagates itself. Media does not spread itself. Besides, you do not want your material to distribute itself. You want to motivate living humans to share the material with their friends, family and colleagues.
Ask yourself, “Would I share this type of content to others?” Developing content with this thought in mind is a fantastic way to direct your audience towardspositive beneficial engagement rather than the viral media concept. This also makes the distinction between old-hat SEO which consists of link-building tasks and intelligent SEO which tackles more on engaging content.
Work and Play Together
BuzzFeed is one of the key players who is bringing a new era of digital media joint ventures. Content marketing is educating people and their businesses how to come together to make interesting experiences for their audience. New area may go along with new errors, but as Perelman put it, it brings with new opportunities as well. These content relationships are so new, there is no limit on how far brands and marketers go to interact with audiences and make the most out across platforms.